Aims and Characteristics

Special Features

• Developing general managers since 1990
• Constantly reviewing curriculum to meet current and long-term needs
• Equipping students with theoretical concepts and practical applications
• Enabling students to make critical judgements and informed decisions
• Preparing young graduates and managers to contribute to their organizations and industries
• Offering optional specialisms in Aviation and Fashion
• Allowing students to complete the programme in one academic year
• Raising awareness of the applications and implications of the latest technologies to practices and decisions in business

Programme Aims

The Full-time MBA programme is a general management programme aiming to provide a postgraduate educational experience to young managers who wish to enhance their general management capability. Graduates should be capable of making an immediately enhanced contribution to their organizations, of assuming additional responsibility over time and of becoming effective general managers.

The programme strengthens students' knowledge, skills and intellectual abilities as defined in the broad learning outcomes, underpinned by the specific learning objectives below.

1. Critical and Creative Thinking
   Learning objective (a): To analyse business cases and solve business problems by applying concepts and techniques in a critical manner. Demonstrate an understanding on the applications and implications of the latest technologies to practices and decisions in business issues.
   Learning objective (b): To be able to integrate concepts and provide creative solutions to business problems.

2. Effective Communication
   Learning objective: To communicate reasoned arguments effectively, both in speech and in writing.

3. Leadership Capabilities
   Learning objective: To demonstrate the understanding of human behaviours and the ability to influence others to achieve common goals.

4. Global Outlook
   Learning objective: To adopt a global outlook and an understanding of cultural diversity, globalisation and their implications for business in the latest technological environment.

5. Ethics, Responsibility and Sustainability
   Learning objective: To develop an understanding of issues surrounding ethics, social responsibility and sustainable development pertaining to the context of general management with respect to the applications of the latest technologies in business contexts.

Characteristics

This programme prepares recent graduates and young managers to solve real-world management problems. The structure is intensive, comprehensive and well-designed. Taught by experienced and committed teaching staff, the programme provides students with exceptionally good value.

This programme builds on the knowledge and skills that participants have developed during their careers. In the Core Subjects, a broad managerial perspective is adopted, whilst the more specialised Elective Subjects are designed to suit the particular needs of participants and their current and future employers.

Overall, the programme seeks to serve the general management needs of all participants while permitting some specialisation in areas of particular relevance to some students.

Technological Element in the Curriculum

To help students embrace technological changes and digital transformation, five elements, namely Artificial Intelligence, Blockchain, Cloud Computing, Data Science, and Entrepreneurship, have been embedded across a wide range of subjects.

Our curriculum is aimed at fostering awareness about the impact of technology innovations in addition to enabling students to handle data and adopt technology to tackle business and organizational issues while enhancing management and leadership.