The Hong Kong Polytechnic University Faculty of Business
PolyU MBA

PolyU MBA Open Lecture
3 Pillars to Building an Indispensable Retail Ecosystem

As tech giants like Amazon and Alibaba continue their conquest over consumer markets, retailers are struggling to adapt to the ever-shifting expectations of consumers. Driven by ever increasing standards of convenience, a thirst for unique experiences and a longing for brand purpose, consumers are playing an important role in what has been dubbed as the digital transformation of the retail industry. In this open lecture, you will learn what it means to build an indispensable branded ecosystem that not only enhances the daily lives of customers, but also unlocks new streams of value for the business.

 
Programme Details:
Date: 14 June 2018 (Thursday)
Venue: M1603, 16/F, Li Ka Shing Tower
The Hong Kong Polytechnic University
Time:  
 6:30 - 7:00 p.m. Registration
 7:00 - 7:15 p.m. Introduction to PolyU's MBA
 7:15 - 8:00 p.m. Presentation by Mr Paul Harper-Cox, Lead Retail Consultant, Tofugear
 8:00 - 8:30 p.m. Q & A
     
Language: English
 

 

Thank you for your interest in the PolyU MBA Open Lecture.

The registration is closed.

Should you have any further questions, please contact us by email: eric.lp.leung@polyu.edu.hk or tel: 3400 3578.

Faculty of Business

 

Enquiries
Mr. Eric Leung
Tel: (852) 3400 3578
Email: eric.lp.leung@polyu.edu.hk

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