Research at FAST

Institute of Textiles & Clothing Institute of Textiles & Clothing 176 Qualification PhD (Manchester) ORCID ID 0000-0002-2526-5633 Dr ZHOU Shuang Research Assistant Professor Research Overview Dr Zhou received her MSc in creative and cultural industries management at the University of Sheffield in 2015 and then obtained her PhD in fashion marketing at the University of Manchester in 2019. Her research interests focus on influencer marketing, marketing communications, technological innovations in marketing and retail, social media marketing, consumer behaviour, and luxury consumption. She has presented her research at several national and international academic conferences. Representative Publications • Zhou, S. *, Barnes, L., McCormick, H., & Blazquez Cano, M. ( In Press ). Social Media Influencers’ Narrative Strategies to Create eWOM: A Theoretical Contribution. International Journal of Information Management. Doi: 10.1016/ j.ijinfomgt.2020.102293 • Zhou, S. *, McCormick, H., Blazquez Cano, M., & Barnes, L. ( 2019 ). eWOM: The Rise of the Opinion Leaders. In R. Boardman et al. (Ed.), Social Commerce: Consumer Behaviour in Online Environments (pp. 189-212). Cham: Palgrave Macmillan