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PhD Researcher
Kate Sangwon Lee

ORCID iD
https://orcid.org/0000-0002-3010-704X

ResearchGate

 
PhD Title

Designing Interventions to Induce Socially Responsible Behavior in Social Media

 
Keywords

Social media, Responsibility, Privacy, Awareness, Abuse

 
Research Abstract

This research aims to investigate detailed design interventions in social media that induce users’ responsible behaviours that contribute to social implications, and analyse user experience in how they utilize those interventions to behave in socially responsible ways.
Firstly, this research will identify social implications in previous studies about how social media services such as Facebook, Twitter and Youtube function as a social infrastructure and aim to contribute to community. With identified social implications, this study will examine detailed user experience and user interface of categorized design interventions which could support these social implications.

The research questions are as follows:
RQ 1. What social implications do social media help and facilitate to function as a social infrastructure?
RQ 2. Which users’ behaviour and experience could support these social implications?
RQ 3. What are the types of design interventions in social media that induce users’ socially responsible behaviour, and how to?

 
Research Methodology

To investigate the answers, three studies have been conducted. The first study was service research and expert review. The second study consists of iterative series of participatory design workshops. For the last study, user diary and quantitative analysis will be conducted. The outcome of this study will be sets of prototyping and guidelines around the three areas.

 
Results/Outcomes

1. A collection of design principles and interventions assembled by examining previous research studies, four representative social media services (Facebook, Instagram, Twitter, and YouTube), and community guidelines.
2. The findings and insights from interviews with seven experts in the field.
3. A list of examples that show how each recommended intervention can be applied to add value in real services.

 
Key publications

 

Qualifications

BA, Seoul National University
MS, Korea Advanced Institute of Science and Technology

 

Supervisors

Dr. Huaxin Wei (Chief Supervisor)
Dr. Kenny Chow (Co-supervisor)

 

Specialization / Interests

HCI, User Research, User Experience, Interaction Design, Social Media

 

Date of Completion

August 2021

 

Study: Ph.D

Study mode: Full Time

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