eLearning Course
Branding for the China Market
This eLearning topic is part of the Understanding China for Business (eLearning Mini-series).
Introduction on Branding for the China Market
Introduction
China market is attractive to many businesses across a variety of industries because of its large population, rising incomes and increased consumer spending. Module 3: Doing Business in China – Important Considerations will provide some useful tips for businesses to survive and to succeed in China.
This eLearning topic Branding for the China Market is part of Module 3: Doing Business in China – Important Considerations in the “Understanding China for Business” eLearning mini-series. Please refer to the topic outline below for details.
Topic Outline
Having a unique and recognisable brand goes a long way in the China market, but creating and cultivating a popular brand is no easy task. This eLearning course Branding for the China Market will walk through the key considerations on the strategic planning of branding for the China market.
- Why are brands important for the Chinese consumers?
- What makes a popular brand for the China market?
- Brand favouritism in China
- Customer experience – connecting with the consumers
- Overcoming the issues of new brands in China
Expected Learning Time
1.5 hours - It may vary depending on your reading speed and learning progress.
eLearning Platform
PolyU-IAEE eLearning Platform
eLearning Portal Instruction
IAEE eLearning video demo
Q & A
Content
Content has been created in self-contained sized knowledge. You can exit and return at any point.
Dr. Buston Chu
Professor of Practice
Faculty of Business
Department of Management and Marketing,
The Hong Kong Polytechnic University
- A prolific marketer, with rich field practice and teaching experience
- Research focus on Brand Management, Customer Experience, Customer Relationship, and Service Marketing Management.
Dr. Chu is the Executive Director of Service Cybernetics Consulting Ltd. He was the head of customer services of Dah Chong Hong Holdings. He gained extensive marketing and customer management experience in service industries and has accumulated rich industry experience in luxury motor & motor-related businesses, consumer products, media, research, advertising and public relations consultancy.
He was the Chairman of the Hong Kong Association for Customer Service Excellence (HKACE) from 2012 to 2014, and is currently serving as the Honorary Advisor. He is also the former Chairman of Hong Kong Institute of Marketing and member of a number of industries advisory committees.
