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Nurturing Advertising Students’ Creativity for Solving Advertising Problems: An Innovative Case-Based and Collaborative Approach to Blended Learning and Teaching
(TDG 2009/12)
Leader: K. C. Tsang (SD)
Leader's email: sdkc@polyu.edu.hk
Other Members: Stefan Sonntag (SD), Alan Kan (SD), Jennifer Evans (EDC), Ian Brown (EDC)
(TDG 2009/12)
Leader: K. C. Tsang (SD)
Leader's email: sdkc@polyu.edu.hk
Other Members: Stefan Sonntag (SD), Alan Kan (SD), Jennifer Evans (EDC), Ian Brown (EDC)
Objectives:
- To develop a blended learning approach to enhance opportunities for creative and critical engagement.
- To provide case-based materials and environments to encourage collaborative learning including peer assessment.
- To enable students to experience what creativity is in the real world.
- To challenge students to attain a professional standard of creativity.
- To make learning more student-centered.
- To design and develop a databank of cases and creative solutions.
Remarks:
Outcomes & Deliverables:
Disclaimer
The experiences reported in this section are collected from the project leaders. EDC is not liable for the accuracy of information and possible infringements of copyright associated with individual cases.
