Eye-tracking (9-10 hours)

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Module overview

The goal of this module is for you to learn what eye-tracking is and what it can be used for, and to be aware of the kinds of research questions that can be addressed with eye-tracking. This will involve a mixture of hands-on work and literature searching. By the end of the module, hopefully you will be able to do the following things:

Module instructions

This module includes seven tasks (but don't worry, some of them are very short!)

Module activities

  1. What is eye-tracking? (1.5 hours)
  2. Using eye-tracking to study how people read (1 hour)
  3. Practice calculating reading times (1-2 hours)
  4. Reflection on eye-tracking for reading (1 hours)
  5. The visual world paradigm (1 hour)
  6. Brainstorming about visual world (0.5 hours)
  7. Matching (3 hours)
  8. Optional: discussion topics

by Stephen Politzer-Ahles. Last modified on 2021-07-14. CC-BY-4.0.