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Recent MKTG Publication



Jiang, Yuwei, Adaval, Rashmi, Steinhart, Yael & Robert S. Wyer, Jr. (forthcoming). Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior. Journal of Consumer Research.
Jiang, Yuwei, Zhan, Lingjing & Rucker, Derek D. (forthcoming). Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior. Journal of Consumer Research.
Lloyd, A. E., Chan, Ricky Y. K., Yip, L. S. C. & Chan, A. (forthcoming). Time Buying and Time Saving: Effects on Service Convenience and the Shopping Experience at the Mall. Journal of Services Marketing.
Sharma, P., Sivakumaran, B. & Marshall, R. (forthcoming). Exploring Impulse Buying in Services: Towards an Integrative Framework. Journal of the Academy of Marketing Science.
Sharma, P., Sivakumaran, B. & Marshall, R. (forthcoming). Looking Beyond Impulse Buying: A Cross-cultural and Multi-domain Investigation of Consumer Impulsiveness. European Journal of Marketing.
Tam, J. L. M., Sharma, P. & Kim, N. (forthcoming). Examining the Role of Attribution and Intercultural Competence in Intercultural Service Encounters. Journal of Services Marketing.
Geetha, M., Sivakumaran, B. & Sharma, P. (forthcoming). Impact of Store Environment on Impulse Buying Behaviour. European Journal of Marketing.
Chan, Ricky Y. K., Ma, K. & Wong, Y. H. (2013). The Software Piracy Decision Making Process of Chinese Computer Users. Information Society: An International Journal, 29(4), 203-218.
Wang, Danny T., Gu, Flora F. & Dong, Maggie C. (2013). Observer Effects of Punishment in a Distribution Network. Journal of Marketing Research,50(5), 627-643.
Wang, D. T., Gu, F. F., Tse, D. K., & Yim, C. B. (2013). When does FDI matter? The roles of local institutions and ethnic origins of FDI. International Business Review, 22 (2), 450-465.
Hsieh, J., Sharma, P., Rai, A. & Parasuraman, A. (2013). Exploring the Zone of Tolerance for Internal Customers in IT-Enabled Call Centers. Journal of Service Research, 16(3), 277-294.
Duclos, Rod, Wan, Echo Wen & Jiang, Yuwei (2013). Show Me the Honey! Effects of Social Exclusion on Financial Risk-taking. Journal of Consumer Research, 40(1), 122-135.
Kim, N., Im, S., & Slater, S. F. (2013). Impact of Knowledge Type and Strategic Orientation on New Product Creativity and Advantage in High-Tech Firms. Journal of Product Innovation Management, 30 (1), 136-153.
Kim, S., Kim, N., Pae, J. H., & Yip, L. S.C. (2013). Cooperate and Compete: Coopetition Strategy in Retailer-Supplier Relationships. Journal of Business & Industrial Marketing, 28 (4), 263-275.
Luk, Sherriff T.K., Lu, Ken & Liu, Ben (2013). SERV*OR in China: testing the effect of service orientation on service skills performance. Journal of Services Marketing, 27 (1), 25-39.
Luk, Sherriff T.K., Sharma, P. & Chen, Ivy S.N. (2013). Shopping Motivation as a Moderator in the Retail Service Evaluation. Journal of Services Marketing, 27 (1), 40-48.
Chan, Kimmy W. & Echo Wen Wan(2012). How Can Stressed Employees Deliver Better Customer Services: The Underlying Self-Regulation Depletion Mechanism. Journal of Marketing, 76, 119-137.
Yim, C.K. (Bennett), Chan, Kimmy W. & Lam, Simon S.K. (2012). Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy. Journal of Marketing, 76 (6), 121-140.
Chan, Ricky Y. K., He, H., Chan, H. K. and Wang, W. (2012). Environmental orientation and corporate performance: The mediation mechanism of green supply chain management and moderating effect of competitive intensity. Industrial Marketing Management, 41(4), 621-630.
Joy, A., Sherry, J. F., Venkatesh, A., Wang J. & Chan, Ricky Y. K.  (2012). Fast Fashion, Sustainability and the Ethical Appeal of Luxury Brands.Fashion Theory, 16(3), 273-296.
Kim, N. & Min, S. (2012).  Impact of Industry Incumbency and Product Newness on Pioneer Leadtime. Journal of Management, 38(2), 695-718
Wong, Christina W.Y., Lai, Kee-hung, Shang, Kuo-Chung, Lu, Chin-Shan & Leung, T.K.P. (2012). Green operations and the moderating role of environmental management capability of suppliers on manufacturing firm performance. International Journal of Production Economics, 140 (1), 283–294.
Tsai, M., Lai, M. K., Lloyd, A. E. , & Lin, H. (2012).  The Darkside of Outsourcing – Unravelling the Potential Risks Leading to Failed Relationships. Transportation Research Part E, 48 (1), 178-189.
Sharma, P. (2012). Offshore Outsourcing of Customer Services - Boon or Bane? Journal of Services Marketing.
Sharma, P., Chen, Ivy S.N. & Luk, Sherriff T.K.  (2012). Age and Gender as Moderators in the Service Evaluation Process. Journal of Services Marketing, 26 (2), 102-114.
Sharma, P., Chen, Ivy S.N. & Luk, Sherriff T.K. (2012). Exploring the Role of IND-COL as a Moderator in the Comprehensive Service Evaluation Model. Journal of International Consumer Marketing, 24(1-2), 129-142.
Sharma, P., Tam, Jackie L.M. & Kim, N. (2012). Intercultural Service Encounters (ICSE) Framework: Extension and Empirical Validation. Journal of Services Marketing, 26(7), 521-534.
Geetha, M., Sivakumaran, B. & Sharma, P. (2012). Store environment's impact on variety seeking behavior. Journal of Retailing and Consumer Services, 19, 419-428.
TAM, J. (2012). Linking Perceived Service Quality to Relational Outcomes in a Chinese Context. Journal of International Consumer Marketing, 24, 7-23.
TAM, J. (2012). The Moderating Role of Perceived Risk in Loyalty Intentions: An Investigation in a Service Context.  Marketing Intelligence & Planning, 30 (1), 33-52.
Zhan, Lingjing & He, Yanqun (2012). Understanding luxury consumption in China: Consumer perception of best-known brands. Journal of Business Research, 65 (10), 1452-1460.
Chan, Kimmy. W. & Lam, Wing. (2011). The Trade-off of Servicing Empowerment on Employees' Service Performance: Examining the Underlying Motivation and Workload Mechanisms. Journal of Academy of Marketing Science, 39 (4), 609-628.
Hung, Kineta, Chan, Kimmy W. & Tse, Caleb H.(2011). Assessing Celebrity Endorsement Effects in China: A Consumer-Celebrity Relational Approach. Journal of Advertising Research, 51(4), 608-623.
Chan, Ricky Y.K. & Lai, Jennifer W.M. (2011). Does ethical ideology affect software piracy attitude and behaviour? An empirical investigation of computer users in China. European Journal of Information Systems, 20, 659–673.
Chan, Ricky Y.K., Cheng, L. & Leung, T. Y. (2011). Corporate Performance Implications of Relational Demographic Differences: On Age and Titles of Chairpersons vs. General Managers of Listed Chinese Companies. British Journal of Management, 22 (1), 96-113.
Cheng, S. & Cho, V. (2011). An integrated model of employees' behavioral intention toward innovative information and communication technologies in travel agencies. Journal of Hospitality & Tourism Research, 35 (4), 488-510.
Ellis, P., Davies, H. & Wong, A. (2011) Export intensity and marketing in transition economies: Evidence from China. Industrial Marketing Management, 40 (4), 593-602.
Gu, F. F. & Wang, D. T. (2011). The Role of Program Fairness in Asymmetrical Channel Relationships. Industrial Marketing Management, 1368-1376.
Wang, D. T., Zhao, S. X. , Gu, F. F., & Chen, W. Y. (2011). Power or Market? Location Determinants of Multinational Headquarters in China. Environment and Planning A, 43 (10), 2364-2383.
Kim, M. & McAlister, L. M. (2011). Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Salesforce, Contingent on Spending Level for Advertising. Journal of Marketing, 75, 68-85.
Leung, T. K. P., Chan, R. Y. K., Lai, K. H. and Ngai, E. W. T. (2011). An Examination of the Influence of Guanxi and Xinyong (Utilization of Personal Trust) on Negotiation Outcome in China: An Old Friend Approach. Industrial Marketing Management, 40, 1193-1205.
Lloyd, A. E., Yip, L. S., & Luk, S. T. (2011).  An Examination of the Differences in Retail Service Evaluation between Domestic and Tourist Shoppers in Hong Kong. Tourism Management, 32 (3), 520-533.
Lloyd, A. E. &  Luk, S. T. (2011). Interaction Behaviors Leading to Comfort in the Service Encounter. Journal of Services Marketing, 25(3), 176-189.
Sharma, P. (2011). Country-of-Origin Effects in Developed and Emerging Markets: Exploring the Contrasting Roles of Materialism and Value Consciousness. Journal of International Business Studies, 42 (2), 285-306.
Sharma, P. (2011). Cultural Influences on Consumer Ethnocentrism: A Multi-country Investigation. Journal of Euromarketing, 19 (2&3), 175-196.
Sharma, P. (2011). Demystifying Cultural Differences in Country-of-Origin Effects: Exploring the Moderating Roles of Product Type, Consumption Context and Involvement. Journal of International Consumer Marketing, 23 (5), 344-364.
Sharma, P. & Chan, Ricky Y. K. (2011). Counterfeit Proneness: Conceptualization and Scale Development. Journal of Marketing Management, 27 (5/6), 602-626.
Sharma, P., Sivakumaran, B., & Marshall, R. (2011). Deliberate Self-Indulgence vs. Involuntary Loss of Self-Control: Towards a Robust Cross-Cultural Consumer Impulsiveness Scale. Journal of International Consumer Marketing, 23 (3), 229-245.
Yam, R. C., Lo, W., Tang, E.P. & Lau, A.K. (2011). Analysis of sources of innovation, technological innovation capabilities, and performance: an empirical study of Hong Kong manufacturing industries. Research Policy, 40 (3), 391-402.
Lau, A.K., Yam, R.C., & Tang, E.P. (2011).  The Impact of Product Modularity on New Product Performance: Mediation by Product Innovativeness. Journal of Product Innovation Management, 28 (2), 270-284.
Li, J. & Zhan, L. (2011). Online Persuasion: How the Written Word Drives WOM. Journal of Advertising Research, 51 (1), 239-257.
Zhang, X. & Jiang, B. (2011).  How Does A Retailer's Service Plan Affect A Manufacturer's Warranty? Management Science, 57 (4), 727-740.
Chan, Kimmy W. & Li, S.Y. (2010). Understanding Consumer-to-consumer Interactions in Virtual Communities: The Salience of Reciprocity. Journal of Business Research, 63 (9/10), 1033-1040.
Chan, Kimmy W., Yim, C.K. (Bennett) & Lam, Simon K. (2010). Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures. Journal of Marketing, 74 (3), 48-64.
Chan, Ricky Y. K. (2010).  Corporate Environmentalism Pursuit by Foreign Firms Competing in China. Journal of World Business, 45 (1), 80-92.
Cheng, L., Chan, Ricky Y. K., & Leung, T. Y. (2010).  Management Demography and Corporate Performance: Evidence from Mainland China.   International Business Review, 19 (3), 261-275.
Fung, K. & Chen, S. (2010).  Human capital for supply chain management capabilities: a study of international trade intermediaries.   International Journal of Logistics: Research and Applications, 13 (1), 1-12.
Gu, F. F., Kim, N., Tse, D. K. & Wang, D. T. (2010). Managing Distributors Changing Motivations over the Course of a Joint Program. Journal of Marketing, 74 (5), 32-47.
Shen, H., Jiang, Y., & Adaval, R. (2010).  Contrast and Assimilation Effects in Processing Fluency. Journal of Consumer Research, 36 (5), 876-889.
Kim, N. & Atuahene-Gima, K. (2010).  Using exploratory and exploitative market learning for new product development. Journal of Product Innovation Management, 27 (4), 519-536.
Kim, N., Pae, J. H., Han, J. K., & Srivastava, R. K. (2010).  Utilization of business technologies: Managing relationship-based benefits for buying and supplying firms. Industrial Marketing Management, 39 (3), 473-484.
Sharma, P. (2010). Measuring Personal Cultural Orientations: Scale Development and Validation. Journal of the Academy of Marketing Science, 38 (6), 787-806.
Sharma, P., Marshall, R., Reday, P. A. , & Na, W. (2010).  Complainers vs. Non-Complainers: A multi-national investigation of individual and situational influences on customer complaint behaviour. Journal of Marketing Management, 26 (1-2), 163-180.
Sharma, P., Sivakumaran, B., & Marshall, R. (2010).  Exploring impulse buying and variety seeking by retail shoppers: Towards a common conceptual framework. Journal of Marketing Management, 26 (5-6), 473-494.
Sharma, P., Sivakumaran, B., & Marshall, R. (2010). Impulse buying and variety seeking: A trait-correlates perspective. Journal of Business Research, 63 (3), 276-283.
Lau, A. K., Tang, E. P., & Yam, R. C. (2010).  Effects of supplier and customer integration on product innovation and performance: Empirical evidence in Hong Kong manufacturers. Journal of Product Innovation Management, 27 (5), 761-777.
Lau, A.K., Yam, R.C., Tang, E.P. & Sun, H. (2010).  Factors influencing the relationship between product modularity and supply chain integration.  International Journal of Operations and Production Management, 30 (9), 951-977.
Lau, A. K., Yam, R. C., & Tang, E. P. (2010).  Supply chain integration and product modularity: An empirical study of product performance for selected Hong Kong manufacturing industries.   International Journal of Operations and Production Management, 30 (1), 20-56.