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Recent MKTG Publication



Jiang, Y., Adaval, R., Steinhart, Y. & Wyer, R.S. (2014). Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior. Journal of Consumer Research, 41(3), 418-435.
Jiang, Y., Chen, Z., & Wyer, R.S. (2014). Impact of Money on Emotional Expression. Journal of Experimental Social Psychology, 55, 228-233.
Jiang, Y., & Hong, J. (2014). It Feels Fluent, But Not Right: The Interactive Effect of Expected and Experienced Processing Fluency on Evaluative Judgment. Journal of Experimental Social Psychology, 54, 147-152.
Jiang, Y., Zhan, L. & Rucker, D. (2014). Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior. Journal of Consumer Research, 41(1), 183-196.
Lloyd, A. E., Chan, R. Y. K., Yip, L. S. C. & Chan, A. (2014). Time Buying and Time Saving: Effects on Service Convenience and the Shopping Experience at the Mall. Journal of Services Marketing, 28(1), 36-49.
Tam, J. L. M., Sharma, P. & Kim, N. (2014). Examining the Role of Attribution and Intercultural Competence in Intercultural Service Encounters. Journal of Services Marketing, 28 (2), 159-170.
Zhang, X., & Jiang, B. (2014). Increasing Price Transparency: Implications of Consumer Price Posting for Consumers' Haggling Behavior and a Seller's Pricing Strategies. Journal of Interactive Marketing, 28(1), 68-85.
Chan, R.Y.K., Ma, K. & Wong, Y.H. (2013). The Software Piracy Decision Making Process of Chinese Computer Users. Information Society: An International Journal, 29(4), 203-218.
Wang, D. T., Gu, F. F.. & Dong, M. C. (2013). Observer Effects of Punishment in a Distribution Network. Journal of Marketing Research,50(5), 627-643.
Wang, D. T., Gu, F. F., Tse, D. K., & Yim, C. B. (2013). When does FDI matter? The roles of local institutions and ethnic origins of FDI. International Business Review, 22 (2), 450-465.
Hsieh, J., Sharma, P., Rai, A., & Parasuraman, A. (2013). Exploring the Zone of Tolerance for Internal Customers in IT-Enabled Call Centers. Journal of Service Research, 16(3), 277-294.
Duclos, R., Wan, E.W., & Jiang, Y. (2013). Show Me the Honey! Effects of Social Exclusion on Financial Risk-taking. Journal of Consumer Research, 40(1), 122-135.
Kim, N., Im, S., & Slater, S. F. (2013). Impact of Knowledge Type and Strategic Orientation on New Product Creativity and Advantage in High-Tech Firms. Journal of Product Innovation Management, 30 (1), 136-153.
Luk, S.T.K., Lu, K. & Liu, B. (2013). SERV*OR in China: testing the effect of service orientation on service skills performance. Journal of Services Marketing, 27 (1), 25-39.
Luk, S.T.K., Sharma, P., & Chen, I.S.N. (2013). Shopping Motivation as a Moderator in the Retail Service Evaluation. Journal of Services Marketing, 27 (1), 40-48.
Chan, K.W., & Wan, E.W. (2012). How Can Stressed Employees Deliver Better Customer Services: The Underlying Self-Regulation Depletion Mechanism. Journal of Marketing, 76, 119-137.
Yim, C.K., Chan, K.W., & Lam, S.S.K. (2012). Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy. Journal of Marketing, 76 (6), 121-140.
Chan, R. Y. K., He, H., Chan, H. K., & Wang, W. (2012). Environmental orientation and corporate performance: The mediation mechanism of green supply chain management and moderating effect of competitive intensity. Industrial Marketing Management, 41(4), 621-630.
Joy, A., Sherry, J. F., Venkatesh, A., Wang J., & Chan, R. Y. K.  (2012). Fast Fashion, Sustainability and the Ethical Appeal of Luxury Brands.Fashion Theory, 16(3), 273-296.
Kim, N. & Min, S. (2012).  Impact of Industry Incumbency and Product Newness on Pioneer Leadtime. Journal of Management, 38(2), 695-718
Wong, C.W.Y., Lai, K.H., Shang, K.C., Lu, C.S., & Leung, T.K.P. (2012). Green operations and the moderating role of environmental management capability of suppliers on manufacturing firm performance. International Journal of Production Economics, 140 (1), 283–294.
Tsai, M., Lai, M. K., Lloyd, A. E. , & Lin, H. (2012).  The Darkside of Outsourcing – Unravelling the Potential Risks Leading to Failed Relationships. Transportation Research Part E, 48 (1), 178-189.
Sharma, P., Chen, I.S.N., & Luk, S.T.K.  (2012). Age and Gender as Moderators in the Service Evaluation Process. Journal of Services Marketing, 26 (2), 102-114.
Sharma, P., Chen, I.S.N., & Luk, S.T.K. (2012). Exploring the Role of IND-COL as a Moderator in the Comprehensive Service Evaluation Model. Journal of International Consumer Marketing, 24(1-2), 129-142.
Sharma, P., Tam, J.L.M., & Kim, N. (2012). Intercultural Service Encounters (ICSE) Framework: Extension and Empirical Validation. Journal of Services Marketing, 26(7), 521-534.
TAM, J. (2012). Linking Perceived Service Quality to Relational Outcomes in a Chinese Context. Journal of International Consumer Marketing, 24, 7-23.
Zhan, L.J., & He, Yanqun (2012). Understanding luxury consumption in China: Consumer perception of best-known brands. Journal of Business Research, 65 (10), 1452-1460.
Chan, K.W., & Lam, W. (2011). The Trade-off of Servicing Empowerment on Employees' Service Performance: Examining the Underlying Motivation and Workload Mechanisms. Journal of Academy of Marketing Science, 39 (4), 609-628.
Hung, K., Chan, K.W. & Tse, C.H.(2011). Assessing Celebrity Endorsement Effects in China: A Consumer-Celebrity Relational Approach. Journal of Advertising Research, 51(4), 608-623.
Chan, R.Y.K., & Lai, J.W.M. (2011). Does ethical ideology affect software piracy attitude and behaviour? An empirical investigation of computer users in China. European Journal of Information Systems, 20, 659–673.
Chan, R.Y.K., Cheng, L. & Leung, T. Y. (2011). Corporate Performance Implications of Relational Demographic Differences: On Age and Titles of Chairpersons vs. General Managers of Listed Chinese Companies. British Journal of Management, 22 (1), 96-113.
Cheng, S., & Cho, V. (2011). An integrated model of employees' behavioral intention toward innovative information and communication technologies in travel agencies. Journal of Hospitality & Tourism Research, 35 (4), 488-510.
Gu, F. F. & Wang, D. T. (2011). The Role of Program Fairness in Asymmetrical Channel Relationships. Industrial Marketing Management, 1368-1376.
Wang, D. T., Zhao, S. X. , Gu, F. F., & Chen, W. Y. (2011). Power or Market? Location Determinants of Multinational Headquarters in China. Environment and Planning A, 43 (10), 2364-2383.
Kim, M., & McAlister, L. M. (2011). Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Salesforce, Contingent on Spending Level for Advertising. Journal of Marketing, 75, 68-85.
Leung, T. K. P., Chan, R. Y. K., Lai, K. H., & Ngai, E. W. T. (2011). An Examination of the Influence of Guanxi and Xinyong (Utilization of Personal Trust) on Negotiation Outcome in China: An Old Friend Approach. Industrial Marketing Management, 40, 1193-1205.
Lloyd, A. E., Yip, L. S., & Luk, S. T. (2011).  An Examination of the Differences in Retail Service Evaluation between Domestic and Tourist Shoppers in Hong Kong. Tourism Management, 32 (3), 520-533.
Lloyd, A. E. &  Luk, S. T. (2011). Interaction Behaviors Leading to Comfort in the Service Encounter. Journal of Services Marketing, 25(3), 176-189.
Sharma, P. & Chan, R. Y. K. (2011). Counterfeit Proneness: Conceptualization and Scale Development. Journal of Marketing Management, 27 (5/6), 602-626.
Li, J. & Zhan, L. (2011). Online Persuasion: How the Written Word Drives WOM. Journal of Advertising Research, 51 (1), 239-257.
Zhang, X. & Jiang, B. (2011).  How Does A Retailer's Service Plan Affect A Manufacturer's Warranty? Management Science, 57 (4), 727-740.