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| Recent MKTG Publication |
| Chan, Ricky Y. K., Ma, K. & Wong, Y. H. (forthcoming). The Software Piracy Decision Making Process of Chinese Computer Users. Information Society: An International Journal. |
| Hsieh, J., Sharma, P., Rai, A. & Parasuraman, A. (forthcoming). Exploring the Zone of Tolerance for Internal Customers in IT-Enabled Call Centers. Journal of Service Research. |
| Lloyd, A. E., Chan, Ricky Y. K., Yip, L. S. C. & Chan, A. (forthcoming). Time Buying and Time Saving: Effects on Service Convenience and the Shopping Experience at the Mall. Journal of Services Marketing. |
| Sharma, P., Sivakumaran, B. & Marshall, R. (forthcoming). Looking Beyond Impulse Buying: A Cross-cultural and Multi-domain Investigation of Consumer Impulsiveness. European Journal of Marketing. |
| Tam, J. L. M., Sharma, P. & Kim, N. (forthcoming). Examining the Role of Attribution and Intercultural Competence in Intercultural Service Encounters. Journal of Services Marketing. |
| Duclos, Rod, Wan, Echo Wen & Jiang, Yuwei (forthcoming). Show Me the Honey! Effects of Social Exclusion on Financial Risk-taking. Journal of Consumer Research. |
| Geetha, M., Sivakumaran, B. & Sharma, P. (forthcoming). Impact of Store Environment on Impulse Buying Behaviour. European Journal of Marketing. |
| Luk, Sherriff T.K., Lu, Ken & Liu, Ben (2013). SERV*OR in China: testing the effect of service orientation on service skills performance. Journal of Services Marketing, 27 (1), 25-39. |
| Luk, Sherriff T.K., Sharma, P. & Chen, Ivy S.N. (2013). Shopping Motivation as a Moderator in the Retail Service Evaluation. Journal of Services Marketing, 27 (1), 40-48. |
| Chan, Kimmy W. & Echo Wen Wan(2012). How Can Stressed Employees Deliver Better Customer Services: The Underlying Self-Regulation Depletion Mechanism. Journal of Marketing, 76, 119-137. |
| Yim, C.K. (Bennett), Chan, Kimmy W. & Lam, Simon S.K. (2012). Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy. Journal of Marketing, 76 (6), 121-140. |
| Chan, Ricky Y. K., He, H., Chan, H. K. and Wang, W. (2012). Environmental orientation and corporate performance: The mediation mechanism of green supply chain management and moderating effect of competitive intensity. Industrial Marketing Management, 41(4), 621-630. |
| Joy, A., Sherry, J. F., Venkatesh, A., Wang J. & Chan, Ricky Y. K. (2012). Fast Fashion, Sustainability and the Ethical Appeal of Luxury Brands.Fashion Theory, 16(3), 273-296. |
| Kim, N. & Min, S. (2012). Impact of Industry Incumbency and Product Newness on Pioneer Leadtime. Journal of Management, 38(2), 695-718 |
| Wong, Christina W.Y., Lai, Kee-hung, Shang, Kuo-Chung, Lu, Chin-Shan & Leung, T.K.P. (2012). Green operations and the moderating role of environmental management capability of suppliers on manufacturing firm performance. International Journal of Production Economics, 140 (1), 283–294. |
| Tsai, M., Lai, M. K., Lloyd, A. E. , & Lin, H. (2012). The Darkside of Outsourcing – Unravelling the Potential Risks Leading to Failed Relationships. Transportation Research Part E, 48 (1), 178-189. |
| Sharma, P. (2012). Offshore Outsourcing of Customer Services - Boon or Bane? Journal of Services Marketing. |
| Sharma, P., Chen, Ivy S.N. & Luk, Sherriff T.K. (2012). Age and Gender as Moderators in the Service Evaluation Process. Journal of Services Marketing, 26 (2), 102-114. |
| Sharma, P., Chen, Ivy S.N. & Luk, Sherriff T.K. (2012). Exploring the Role of IND-COL as a Moderator in the Comprehensive Service Evaluation Model. Journal of International Consumer Marketing, 24(1-2), 129-142. |
| Sharma, P., Tam, Jackie L.M. & Kim, N. (2012). Intercultural Service Encounters (ICSE) Framework: Extension and Empirical Validation. Journal of Services Marketing, 26(7), 521-534. |
| Geetha, M., Sivakumaran, B. & Sharma, P. (2012). Store environment's impact on variety seeking behavior. Journal of Retailing and Consumer Services, 19, 419-428. |
| TAM, J. (2012). Linking Perceived Service Quality to Relational Outcomes in a Chinese Context. Journal of International Consumer Marketing, 24, 7-23. |
| TAM, J. (2012). The Moderating Role of Perceived Risk in Loyalty Intentions: An Investigation in a Service Context. Marketing Intelligence & Planning, 30 (1), 33-52. |
| Zhan, Lingjing & He, Yanqun (2012). Understanding luxury consumption in China: Consumer perception of best-known brands. Journal of Business Research, 65 (10), 1452-1460. |
| Chan, Kimmy. W. & Lam, Wing. (2011). The Trade-off of Servicing Empowerment on Employees' Service Performance: Examining the Underlying Motivation and Workload Mechanisms. Journal of Academy of Marketing Science, 39 (4), 609-628. |
| Hung, Kineta, Chan, Kimmy W. & Tse, Caleb H.(2011). Assessing Celebrity Endorsement Effects in China: A Consumer-Celebrity Relational Approach. Journal of Advertising Research, 51(4), 608-623. |
| Chan, Ricky Y.K. & Lai, Jennifer W.M. (2011). Does ethical ideology affect software piracy attitude and behaviour? An empirical investigation of computer users in China. European Journal of Information Systems, 20, 659–673. |
| Chan, Ricky Y.K., Cheng, L. & Leung, T. Y. (2011). Corporate Performance Implications of Relational Demographic Differences: On Age and Titles of Chairpersons vs. General Managers of Listed Chinese Companies. British Journal of Management, 22 (1), 96-113. |
| Cheng, S. & Cho, V. (2011). An integrated model of employees' behavioral intention toward innovative information and communication technologies in travel agencies. Journal of Hospitality & Tourism Research, 35 (4), 488-510. |
| Ellis, P., Davies, H. & Wong, A. (2011) Export intensity and marketing in transition economies: Evidence from China. Industrial Marketing Management, 40 (4), 593-602. |
| Gu, F. F. & Wang, D. T. (2011). The Role of Program Fairness in Asymmetrical Channel Relationships. Industrial Marketing Management, 1368-1376. |
| Wang, D. T., Zhao, S. X. , Gu, F. F., & Chen, W. Y. (2011). Power or Market? Location Determinants of Multinational Headquarters in China. Environment and Planning A, 43 (10), 2364-2383. |
| Kim, M. & McAlister, L. M. (2011). Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Salesforce, Contingent on Spending Level for Advertising. Journal of Marketing, 75, 68-85. |
| Leung, T. K. P., Chan, R. Y. K., Lai, K. H. and Ngai, E. W. T. (2011). An Examination of the Influence of Guanxi and Xinyong (Utilization of Personal Trust) on Negotiation Outcome in China: An Old Friend Approach. Industrial Marketing Management, 40, 1193-1205. |
| Lloyd, A. E., Yip, L. S., & Luk, S. T. (2011). An Examination of the Differences in Retail Service Evaluation between Domestic and Tourist Shoppers in Hong Kong. Tourism Management, 32 (3), 520-533. |
| Lloyd, A. E. & Luk, S. T. (2011). Interaction Behaviors Leading to Comfort in the Service Encounter. Journal of Services Marketing, 25(3), 176-189. |
| Sharma, P. (2011). Country-of-Origin Effects in Developed and Emerging Markets: Exploring the Contrasting Roles of Materialism and Value Consciousness. Journal of International Business Studies, 42 (2), 285-306. |
| Sharma, P. (2011). Cultural Influences on Consumer Ethnocentrism: A Multi-country Investigation. Journal of Euromarketing, 19 (2&3), 175-196. |
| Sharma, P. (2011). Demystifying Cultural Differences in Country-of-Origin Effects: Exploring the Moderating Roles of Product Type, Consumption Context and Involvement. Journal of International Consumer Marketing, 23 (5), 344-364. |
| Sharma, P. & Chan, Ricky Y. K. (2011). Counterfeit Proneness: Conceptualization and Scale Development. Journal of Marketing Management, 27 (5/6), 602-626. |
| Sharma, P., Sivakumaran, B., & Marshall, R. (2011). Deliberate Self-Indulgence vs. Involuntary Loss of Self-Control: Towards a Robust Cross-Cultural Consumer Impulsiveness Scale. Journal of International Consumer Marketing, 23 (3), 229-245. |
| Yam, R. C., Lo, W., Tang, E.P. & Lau, A.K. (2011). Analysis of sources of innovation, technological innovation capabilities, and performance: an empirical study of Hong Kong manufacturing industries. Research Policy, 40 (3), 391-402. |
| Lau, A.K., Yam, R.C., & Tang, E.P. (2011). The Impact of Product Modularity on New Product Performance: Mediation by Product Innovativeness. Journal of Product Innovation Management, 28 (2), 270-284. |
| Li, J. & Zhan, L. (2011). Online Persuasion: How the Written Word Drives WOM. Journal of Advertising Research, 51 (1), 239-257. |
| Zhang, X. & Jiang, B. (2011). How Does A Retailer's Service Plan Affect A Manufacturer's Warranty? Management Science, 57 (4), 727-740. |
| Chan, Kimmy W. & Li, S.Y. (2010). Understanding Consumer-to-consumer Interactions in Virtual Communities: The Salience of Reciprocity. Journal of Business Research, 63 (9/10), 1033-1040. |
| Chan, Kimmy W., Yim, C.K. (Bennett) & Lam, Simon K. (2010). Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures. Journal of Marketing, 74 (3), 48-64. |
| Chan, Ricky Y. K. (2010). Corporate Environmentalism Pursuit by Foreign Firms Competing in China. Journal of World Business, 45 (1), 80-92. |
| Cheng, L., Chan, Ricky Y. K., & Leung, T. Y. (2010). Management Demography and Corporate Performance: Evidence from Mainland China. International Business Review, 19 (3), 261-275. |
| Fung, K. & Chen, S. (2010). Human capital for supply chain management capabilities: a study of international trade intermediaries. International Journal of Logistics: Research and Applications, 13 (1), 1-12. |
| Gu, F. F., Kim, N., Tse, D. K. & Wang, D. T. (2010). Managing Distributors Changing Motivations over the Course of a Joint Program. Journal of Marketing, 74 (5), 32-47. |
| Shen, H., Jiang, Y., & Adaval, R. (2010). Contrast and Assimilation Effects in Processing Fluency. Journal of Consumer Research, 36 (5), 876-889. |
| Kim, N. & Atuahene-Gima, K. (2010). Using exploratory and exploitative market learning for new product development. Journal of Product Innovation Management, 27 (4), 519-536. |
| Kim, N., Pae, J. H., Han, J. K., & Srivastava, R. K. (2010). Utilization of business technologies: Managing relationship-based benefits for buying and supplying firms. Industrial Marketing Management, 39 (3), 473-484. |
| Sharma, P. (2010). Measuring Personal Cultural Orientations: Scale Development and Validation. Journal of the Academy of Marketing Science, 38 (6), 787-806. |
| Sharma, P., Marshall, R., Reday, P. A. , & Na, W. (2010). Complainers vs. Non-Complainers: A multi-national investigation of individual and situational influences on customer complaint behaviour. Journal of Marketing Management, 26 (1-2), 163-180. |
| Sharma, P., Sivakumaran, B., & Marshall, R. (2010). Exploring impulse buying and variety seeking by retail shoppers: Towards a common conceptual framework. Journal of Marketing Management, 26 (5-6), 473-494. |
| Sharma, P., Sivakumaran, B., & Marshall, R. (2010). Impulse buying and variety seeking: A trait-correlates perspective. Journal of Business Research, 63 (3), 276-283. |
| Lau, A. K., Tang, E. P., & Yam, R. C. (2010). Effects of supplier and customer integration on product innovation and performance: Empirical evidence in Hong Kong manufacturers. Journal of Product Innovation Management, 27 (5), 761-777. |
| Lau, A.K., Yam, R.C., Tang, E.P. & Sun, H. (2010). Factors influencing the relationship between product modularity and supply chain integration. International Journal of Operations and Production Management, 30 (9), 951-977. |
| Lau, A. K., Yam, R. C., & Tang, E. P. (2010). Supply chain integration and product modularity: An empirical study of product performance for selected Hong Kong manufacturing industries. International Journal of Operations and Production Management, 30 (1), 20-56. |
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