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Recent MKTG Publication



Min, S., Zhang, X., Kim, N., & Srivastava, R.K.(forthcoming). Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets. Journal of Marketing Research.
Wan, E. W., Chan, K. W., & Chen, R. (forthcoming). Helping or Hurting? The Effects of Social Ostracism from Different Sources on Customer Coproduction Values. Journal of the Academy of Marketing Science.
Chan, K. W., Li, S. Y., & Zhu, J. (2015). Fostering Customer Ideation in Crowdsourcing Communities: the Role of Online Interactions with Peers and Firm. Journal of Interactive Marketing, 31, 42-62.
Jiang, Y., Gorn, G. J., Galli, M. & Chattopadhyay, A. (forthcoming). Does Your Company Have the Right Logo? How and Why Circular and Angular Logo Shapes Influence Brand Attribute Judgments. Journal of Consumer Research.
Zhou, Y., Zhang, X., Zhuang, G., & Zhou, N. (2015). Relational Norms and Collaborative Activities in Relational Governance: Different Effects on Opportunism in Marketing Channels. Industrial Marketing Management, 46, 147-159.
Jiang, Y., Adaval, R., Steinhart, Y. & Wyer, R.S. (2014). Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior. Journal of Consumer Research, 41(3), 418-435.
Jiang, Y., Chen, Z., & Wyer, R.S. (2014). Impact of Money on Emotional Expression. Journal of Experimental Social Psychology, 55, 228-233.
Jiang, Y., & Hong, J. (2014). It Feels Fluent, But Not Right: The Interactive Effect of Expected and Experienced Processing Fluency on Evaluative Judgment. Journal of Experimental Social Psychology, 54, 147-152.
Jiang, Y., Zhan, L. & Rucker, D. (2014). Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior. Journal of Consumer Research, 41(1), 183-196.
Lloyd, A. E., Chan, R. Y. K., Yip, L. S. C. & Chan, A. (2014). Time Buying and Time Saving: Effects on Service Convenience and the Shopping Experience at the Mall. Journal of Services Marketing, 28(1), 36-49.
Tam, J. L. M., Sharma, P. & Kim, N. (2014). Examining the Role of Attribution and Intercultural Competence in Intercultural Service Encounters. Journal of Services Marketing, 28 (2), 159-170.
Zhang, X., & Cao, Y. (2014). Selling Vertically Differentiated Products under One Roof or Two? A Signaling Model of a Retailer’s Roof Policies. Journal of Retailing, 90, 538-551.
Zhang, X., & Jiang, B. (2014). Increasing Price Transparency: Implications of Consumer Price Posting for Consumers' Haggling Behavior and a Seller's Pricing Strategies. Journal of Interactive Marketing, 28(1), 68-85.
Chan, R. Y. K., Ma, K. & Wong, Y. H. (2013). The Software Piracy Decision Making Process of Chinese Computer Users. Information Society: An International Journal, 29(4), 203-218.
Wang, D. T., Gu, F. F.. & Dong, M. C. (2013). Observer Effects of Punishment in a Distribution Network. Journal of Marketing Research,50(5), 627-643.
Wang, D. T., Gu, F. F., Tse, D. K., & Yim, C. B. (2013). When does FDI matter? The roles of local institutions and ethnic origins of FDI. International Business Review, 22 (2), 450-465.
Duclos, R., Wan, E.W., & Jiang, Y. (2013). Show Me the Honey! Effects of Social Exclusion on Financial Risk-taking. Journal of Consumer Research, 40(1), 122-135.
Kim, N., Im, S., & Slater, S. F. (2013). Impact of Knowledge Type and Strategic Orientation on New Product Creativity and Advantage in High-Tech Firms. Journal of Product Innovation Management, 30 (1), 136-153.
Luk, S. T. K., Sharma, P., & Chen, I. S. N. (2013). Shopping Motivation as a Moderator in the Retail Service Evaluation. Journal of Services Marketing, 27 (1), 40-48.
Chan, K. W., & Wan, E.W. (2012). How Can Stressed Employees Deliver Better Customer Services: The Underlying Self-Regulation Depletion Mechanism. Journal of Marketing, 76, 119-137.
Yim, C.K., Chan, K. W., & Lam, S.S.K. (2012). Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy. Journal of Marketing, 76 (6), 121-140.
Chan, R. Y. K., He, H., Chan, H. K., & Wang, W. (2012). Environmental orientation and corporate performance: The mediation mechanism of green supply chain management and moderating effect of competitive intensity. Industrial Marketing Management, 41(4), 621-630.
Joy, A., Sherry, J. F., Venkatesh, A., Wang J., & Chan, R. Y. K.  (2012). Fast Fashion, Sustainability and the Ethical Appeal of Luxury Brands.Fashion Theory, 16(3), 273-296.
Kim, N. & Min, S. (2012).  Impact of Industry Incumbency and Product Newness on Pioneer Leadtime. Journal of Management, 38(2), 695-718
Sharma, P., Chen, I. S. N., & Luk, S. T. K.  (2012). Age and Gender as Moderators in the Service Evaluation Process. Journal of Services Marketing, 26 (2), 102-114.
Sharma, P., Chen, I. S. N., & Luk, S. T. K. (2012). Exploring the Role of IND-COL as a Moderator in the Comprehensive Service Evaluation Model. Journal of International Consumer Marketing, 24(1-2), 129-142.
Sharma, P., Tam, J. L. M., & Kim, N. (2012). Intercultural Service Encounters (ICSE) Framework: Extension and Empirical Validation. Journal of Services Marketing, 26(7), 521-534.
TAM, J. (2012). Linking Perceived Service Quality to Relational Outcomes in a Chinese Context. Journal of International Consumer Marketing, 24, 7-23.
Zhan, L., & He, Yanqun (2012). Understanding luxury consumption in China: Consumer perception of best-known brands. Journal of Business Research, 65 (10), 1452-1460.