Dr Jiang’s research interests are in the area of consumer psychology. Most of his research involves how consumers' judgments and decisions are shaped by social influence, affect and feelings, and visual information. He has published research papers in Journal of Consumer Research, Journal of Consumer Psychology, Journal of Experimental Social Psychology, and AIDS Care. Dr. Jiang is currently an editorial board member of JCR, ad hoc reviewer for many marketing and psychology journals (e.g., JCR, JMR, JCP, JA, JCB, AJSP), and marketing text-book reviewer for Palgrave Macmillan. Before joining the academia, he worked in banking and marketing research industries in China.