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JIANG Yuwei - Academic Staff

JIANG Yuwei 姜宇威



Associate Professor


BA Econ (UIR), MSc Econ (HKUST), PhD Marketing (HKUST)

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Email: yuwei.jiang@polyu.edu.hk

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Research Interests:

Social Influence and Consumer Behavior; Psychology of Time and Money; Visual Information Processing; Sensory Marketing; Metacognitive Experiences

Dr Jiang’s research interests are in the area of consumer psychology. Most of his research involves how consumers' judgments and decisions are influenced by sensory marketing information, affect and emotions, and psychological resources. He has published research papers on top-tier academic journals such as Journal of Consumer Research, Journal of Consumer Psychology, Strategic Management Journal, and Journal of Experimental Social Psychology. He was awarded the Marketing Science Institute (MSI) Young Scholar in 2015.