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JIANG Yuwei - Academic Staff

JIANG Yuwei 姜宇威



Assistant Professor


BA Econ (UIR), MSc Econ (HKUST), PhD Marketing (HKUST)

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Email: yuwei.jiang@polyu.edu.hk

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Research Interests:

Visual and Verbal Information Processing, Sensory Marketing, Role of Affect in Consumer Judgments, Decision Making

Dr Jiang’s research interests are in the area of consumer psychology. Most of his research involves how consumers' judgments and decisions are influenced by feelings and cognitions that arise from their exposure to visual and verbal information. He has published research papers in Journal of Consumer Research, Journal of Consumer Psychology, Journal of Experimental Social Psychology, and AIDS Care. Before joining the academia, he worked in banking and marketing research industries in China.