The Fifth International Conference on Brand Management

The Fifth International Conference on Brand Management was held on 1 December 2009 at the Hong Kong Convention and Exhibition Centre. Similar to previous years, it featured a mix of renowned speakers from academia and multinationals.

The Brand Management Research Symposium 2009

The Brand Management Research Symposium was held on 29 November 2009 at The Hong Kong Polytechnic University. This year the theme was Brand Management in Asia.

Emotional Branding and Retail Experience Workshop

On 11 September 2009, the Asian Centre for Brand Management (ACBM) held an Emotional Branding and Retail Experience workshop to explore the rise of the Emo-economy and the role of emotions in branding and retail industry.

Brand Management Workshop

The Brand Management Workshop "Enhancing and Capturing Value in Competitive Markets with Strong Brands", hosted by The Asian Centre for Brand Management (ACBM) and conducted by Prof. Rajendra Srivastava,  was held at The Hong Kong Polytechnic University on 6 May 2009.

ACBM suggests Hong Kong's retailers to rethink, revise and refocus on their service and retail strategy

To announce the findings of the tenth phase of the “Customer Perceived Value (CPV) of Hong Kong’s Retail Sector” research study, The Asian Centre for Brand Management organised a press conference in late April 2009 and a briefing session for practitioners in the retail industry, in early May 2009.

4th International Conference on Brand Management - Corporate Strategy and Branding

The Asian Centre for Brand Management (ACBM) co-hosted the fourth international conference on brand management with the Hong Kong Design Centre on 9 December 2008. Themed "Corporate Strategy and Branding", the conference attracted an audience of over 500 academics and practitioners from the region.

MM Hosts Third Branding Research Symposium

In conjunction with this year's brand conference, the Department hosted its third branding research symposium. The research symposium attracted an audience of over 60 local and regional academia.

ACBM suggests to promote Hong Kong to more inland cities in Mainland

According to the Phase 9 research report on “Customer Perceived Value in Hong Kong’s Retail Sector” released by ACBM, Guangdong visitors are the majority of first-time visitors from mainland. Visitors coming from the fast developing cities such as Changsha (Hunan), Wuhan (Hubei), Chongqing and Chengdu (Sichuan), and Tianjin are still the minorities, reflecting that the individual-travel scheme has heavily relied on Guangdong tourists, and further promotion is still necessary to capture more opportunities from other cities.

PolyU Study Sets Off Warning to HK's Retail Services

Shoppers complain about the long waiting time during the entire purchase process, which is considered the worst-performing area in local retail services, according to the eighth research report on “Customers’ Perceived Value (CPV) of Hong Kong’s Retail Sector”

MM Hosts Second Branding Research Symposium

In conjunction with this year’s brand conference, the Department hosted its second branding research symposium. The research symposium attracted an audience of over 60 local and regional academia.

3rd International Conference on Brand Management – Brand Experience

More than 600 professionals from business and academic sectors attended the Third International Conference on Brand Management jointly organized by The Hong Kong Polytechnic University (PolyU)’s Asian Centre for Brand Management (ACBM) and the Hong Kong Design Centre (HKDC) held at PolyU on 11 December 2007 (Tuesday). The conference was staged as one of the flagship events of this year’s Business of Design Week.

PolyU Study Shows Shoppers' Satisfaction on the Decline

According to the latest research report on “Customer Perceived Value in Hong Kong’s Retail Sector” conducted by The Hong Kong Polytechnic University (PolyU)’s Faculty of Business, both local and non-local shoppers are becoming less satisfied with the services of Hong Kong’s retail sector.

ACBM Announces 6th Research Report on Customers' Perceived Value of Hong Kong's Retail Sector

According to the latest research report on “Customer Perceived Value in Hong Kong’s Retail Sector” released by ACBM, shoppers from Mainland remain confident of Hong Kong retailers. In particular, they perceive little risk of purchasing fake products in Hong Kong, giving Hong Kong retailers an average score of 5.9 out of 7.0.  

MM Hosts First Branding Research Symposium

In conjunction with this year’s brand conference, the Department hosted its first branding research symposium.  The research symposium attracted an audience of over 50 local and regional academia. 

2nd International Conference on Brand Management

The Asian Centre for Brand Management (ACBM) co-hosted the second conference on brand management with the Hong Kong Design Centre on 28 November 2006.  This year’s conference, which centred on the theme of “Creating Value with Brands: A Global Perspective” attracted an audience of over 600 academics and practitioners from the region.

ACBM Releases Latest Customer Perceived Value in Hong Kong’s Retail Sector

According to the latest research report on “Customer Perceived Value in Hong Kong’s Retail Sector” released by ACBM, the overall satisfaction level on the service quality of Hong Kong’s retailers remains at high level.  Nearly one-fifth (19.3 per cent) of shoppers indicated they would definitely shop again at the same store.  Fashion retailers top among all retail categories as the choice of revisit

International Conference on Brand Strategies and Management

On 19 November 2005, the Department of Management and Marketing joined the Faculty of Business in holding the International Conference on Brand Strategies and Management with the Hong Kong Design Centre.  This one-day conference, held at the Sheraton Hotel, attracted some 450 people from business and academia.