Asian Centre for Brand Management (ACBM) conducts rigorous academic research on branding issues that have practical value for improving business performance. As a regional centre for branding and retail studies, ACBM focuses on creating and improving brand value, and organizing research projects on the management of brands as market-based assets. We bring together brand practitioners, consultants, business leaders and academics to stimulate research on methodologies and approaches for assessing brand strength and performance. We place great importance in broadening the vision and knowledge of entrepreneurs and managers through knowledge transfer enabling the development of creative and innovative branding programmes in the Region.
Mission
To conduct rigorous applied research on branding issues that have practical value for improving business performance.
To become a self-sustainable knowledge platform bridging between academia and industry.
Objective
To become a leading regional centre for branding and retail studies, with a particular focus on creating and improving brand value for customers and shareholders.
To adopt inter-disciplinary and cross-functional approaches to develop reliable assessment of brand value and brand asset.
To act as a hub for knowledge sharing and the transfer of ideas and practice among design professionals, consultants, business leaders and academics, leading to innovative brand strategies and programmes for Hong Kong, Pearl River Delta, and overseas markets.
To network with overseas brand research institutes in USA, Europe, Asia and Chinese Mainland.
Our Staff
Dr Sherriff Luk, PhD Director, Asian Centre for Brand Management
Associate Professor, Department of Management and Marketing
The Hong Kong Polytechnic University
Dr Leslie Yip, BA (Hons.), MA, PhD, FCIM, FHKIM Advisor, Asian Centre for Brand Management
Associate Professor and Associate Head
Department of Management and Marketing
The Hong Kong Polytechnic University
Dr Alison E. Lloyd, BA(Hons), PhD, MCIM Manager, Asian Centre for Brand Management
Lecturer, Department of Management and Marketing
The Hong Kong Polytechnic University
