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2nd International Conference on Brand Management – Creating Values with Brands: A Global Perspective
The Asian Centre for Brand Management (ACBM) co-hosted the second conference on brand management with the Hong Kong Design Centre on 28 November 2006. This year’s conference, which centred on the theme of “Creating Value with Brands: A Global Perspective” attracted an audience of over 600 academics and practitioners from the region.
The conference aimed at exploring the different aspects and approaches to value creation to enhance brand equity and customer equity of a company. The conference provided a platform for participants to meet branding experts from academia and industry.
Several leading academics were featured in the keynote presentations including Prof. Roland Rust, Chair of Department of Marketing and Executive Director of Center for Excellence in Service of Robert H. Smith School of Business, University of Maryland; award-winning Prof. Rod Brodie, Professor of Marketing and Associate Dean of Business School of The University of Auckland and Prof. Sundar Bharadwaj, an Associate Professor and Research director in the Zyman Institute of Brand Science at the Roberto C. Goizueta Business School at Emory University.
Practitioners from industry also shared their experience with participants including Mrs. Margaret Leung, General Manager, Global Co-head, Commercial Banking, The Hong Kong and Shanghai Banking Corporation; Dr. Eden Woon, Vice President, Greater China, Starbucks (China) Coffee Company and Mr. Xianhong Sun, Vice President of prominent Mainland dairy products giant, Mengniu and other senior executives from Hong Kong and China Gas, DHL, JWT and WE Worldwide Partners.
The conference is one of the cornerstones of the annual Business of Design Week, Hong Kong’s major event focused on integrating design, innovation and branding. The Brand Conference has received strong support and praise from various government departments and industry. Extensive coverage of the conference has been reported in both local and mainland media.
The Asian Centre for Brand Management would like to thank all staff and students who contributed their assistance and time in the various aspects the event and turning it into a success.
The upcoming 2007 brand conference coincides with the 10th anniversary of the establishment of the Hong Kong Special Administrative Region. As part of the Business of Design Week, which has been selected as a key event of the anniversary, it is anticipated that this year’s brand conference will be bigger and better and we are looking forward to your continued support!
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