Brand Management Research Symposium brings together international renowned academics to discuss strategy and brand management. Highlights of the symposium include presentations from leading academics Robert A. Peterson, University of Texas and Russell Belk, York University.

The Sixth International Conference on Brand Management is jointly organised by the Asian Centre for Brand Management and The Hong Kong Design Centre, with strong support from the HKSAR government.

This year’s theme is Brand Sustainability. We regard “SUSTAINABILITY” as the capacity to endure and to prosper over time. Participants will learn about diverse methods of growing and maintaining a brand over time – especially in response to demographic, geographic, and macroeconomic changes.

Don’t miss this opportunity to meet and exchange insights with world-class brand management professionals, register today!