Enhancing and Capturing Value in Competitive Markets with Strong Brands
Supporting Organisations
Date
6 May 2009, Wednesday
Time
2:00 pm – 6:00 pm
Venue
AG710, 7/F,
Chung Sze Yuen Building,
The Hong Kong Polytechnic University
Event Summary
This Brand Management Workshop is designed for CEOs, brand directors, financial controllers and senior marketing managers in all industries and aims to provide advanced insights, frameworks and strategies for strengthening brands and capturing the value of brands within competitive markets.
The workshop will cover key issues concern to senior executives and CEOs for branding includes how brands and market-based can be leveraged through marketing mix strategies and provides measures on how to assess brand performance and enhance brand value, as well as Go-to-Market Strategies must be designed to capture and reinvigorate customer value.
Speakers
Prof. Rajendra Srivastava Provost and Vice President for Academic Affairs of Singapore Management University and, Roberto C Goizueta Chair in e-Commerce and Marketing of Emory University
Dr. Sherriff T. K. Luk Director, Asian Centre for Brand Management, Associate Professor, Department of Management and Marketing, The Hong Kong Polytechnic University
Press Conference on Customer Perceived Value (CPV)
in Hong Kong’s Retail Sector Phase 10
Date
May 2009 & Nov 2009
Venue
The Hong Kong Polytechnic University
Event Summary
The “Customer’s Perceived Value of Hong Kong’s Retail Sector” research was initiated in 2004. The project is longitudinal in nature and involves large-scale survey interviews with shoppers, both local and foreign twice a year. This research project aims to assess both local shoppers’ and tourists’ perceived value toward local retail services in order to provide far-reaching implications for further improvement of service standards of local retail sectors.
Enquiry
Please contact Ms. Iris Lok at 852-3400 3951 or Ms. Kannass Chan at 852-2766 4542 or by email: msacbm@polyu.edu.hk
Event
Brand Management Research Symposium
Date
Dec 2009
Venue
The Hong Kong Polytechnic University
Event Summary
This exclusive by-invitation only research symposium brings together international academia to discuss the multifaceted aspects of brand management.
The Fifth International Conference on Brand Management
Date
Dec 2009
Time
9:00 am – 6:00 pm
Venue
The Hong Kong Convention and Exhibition Centre
Organiser
The Asian Centre for Brand Management, The Hong Kong Polytechnic University
Co-organiser
Hong Kong Design Centre
Event Summary
The Fifth International Conference on Brand Management is jointly organised by the Asian Centre for Brand Management and Hong Kong Design Centre. It is a key programme of Business of Design Week (BODW) which is the premier event for international design, brand and innovation in Asia, organised by Hong Kong Design Centre, with strong support from the HKSAR government.
The conference brings together world-class experts in brand management from the academic and business sectors to share cutting edge information on current trends in brand management and innovation.
