Bachelor of Business Administration (Honours)
in Marketing
市場學(榮譽)工商管理學士學位

JUPAS Programme Code: 3894

Year One intake: 74

Aims

This programme will provide you with:

	A rounded business and marketing education.

	Competence in the analysis, planning, implementation and control of marketing decisions.

	Analytical ability and research competence.

	Ability to communicate, interact and intervene in the integrative role ascribed to marketing.

	Appreciation of the responsibilities of marketing professionals within broader environmental and
	international contexts.

	Literacy in the use of information systems and technology relevant to marketing.

Characteristics

The programme provides students with flexibility when pursuing their studies. They can either take a

FULL marketing programme, a MAJOR in Marketing and a Minor in other disciplines within the Faculty of Business or in other faculties, or a DOUBLE MAJOR in marketing and design on a competitive basis (see Programme Structure).

A wide range of elective subjects are available.

Company visit opportunities to the Chinese Mainland and overseas are possible and students will have

opportunities to present projects arising from these visits in the annual marketing symposium (optional).

Student-centred interactive learning will be encouraged.

Emphasis is placed on developing practical marketing skills and professional knowledge.

Students are equipped with real life working experience before they graduate. All marketing students

must complete 300 hours (3 training credits) of Work-Integrated Education (WIE) before graduation.

All students are encouraged to participate in the Whole Person Development Programme (WPDP). The

WPDP includes a range of extra-curricular activities, such as leadership training camps, peer tutoring, mentorship, Grand China Elite programme, overseas and Chinese Mainland exchanges.

Programme Structure

BBA (Honours) Marketing Programme Structure
(Single Discipline degree)

Year One (compulsory for all Marketing students)
MM2711	Introduction to Marketing	AMA2101	Quantitative Methods for Business
ELC2203	University English for Business Students	MM2021	Management & Organisation
AF2108	Financial Accounting	AF2602	Global Economic Environment
AF2504	Introduction to Business Law	AF2110	Management Accounting
AF2601	Introduction to Economics	MM2421	Information Technology for Business
LGT2105	Quantitative Methods for Business	MM3721	Consumer Behaviour

Year Two (with limited options)
ELC3203	Workplace English for Business Students	LGT3105	Operations Management
CBS2015	Putonghua for Business & Administration	MM2052	Personal Skills Development
GECXXX	General Education I	MM3711	Integrated Marketing Communications
GECXXX	General Education II	MM3761	Marketing Research
AF3313	Business Finance	MM3781	Distribution Management
	2 Electives**

Year Three (with wide range of options)
AF4513	Corporate Social Responsibility
MM4731	International Marketing
MM4311	Strategic Management
MM4771	Product Policy & Management
MM4751	Marketing Strategy
	6 Electives**

**List of Electives:
MM4741	Market Decision Analysis	MM3771	Further Marketing Research
MM3841	Internet Marketing	MM3791	Retailing and Merchandising
MM4721	Marketing Management in China	MM4711	Business to Business Marketing
MM4791	Services Marketing	MM4781	Sales Management
MM4761	Marketing Symposium	MM4831	Strategic Brand Management
MM4941	Marketing Project

(Please click Subject Syllabi to see the details)
Three Study Options

BBA (Honours) Marketing students have three main study options:

1	Opt for the Double Degree in Marketing and Design on a competitive basis (4 years; 138 credits);

2	Opt for a BBA (Hons) in Marketing (Full programme), as a single discipline, specialist degree
	(3 years; 99 credits) or

3	Opt for a BBA (Hons) with a Major in Marketing and a Minor in another discipline
	(3 years; 99 credits).

Placement Opportunity

All business students must complete a 300-hour Work-Integrated-Education (WIE) training before

graduation.

	Ms KWOK Shuk Yin Grace from Marketing year 3 joined the Gammon
	University Fellowship Program in June 2006 and worked for the Gammon Constructions Ltd. during the summer. It demonstrates that our Marketing students’ competitiveness is not limited to a major business sector in HK and is edged in those that have been traditionally dominated by engineering and science students.

	Mr TAM Ka Lun Alan of Marketing year 3 joined the Hong Kong Police
	Force for the Summer Internship Program in June 2006. He helped out to work for the project titled “Reduction of Bureaucracy” of the Service Quality Wing there.

Market Recogition

Our Programme has been elected as the best marketing programme in Hong Kong by

www.education18.com in 2000 and 2001. In addition, our students have consistently demonstrated their marketability by joining major business competitions hosted by prestigious organisations in Hong Kong. So far, we have obtained a remarkable track record.

	In 2006, a team of marketing students won the BRONZE award in the
	HSBC Young Entrepreneur Awards organised by the Hong Kong Bank. A total of 300 teams from all Hong Kong tertiary institutions participated in the competition.

	In 2005, two teams of marketing students won the GOLD award and the
	BRONZE award respectively in the HSBC Young IT Entrepreneur Awards organised by the Hong Kong Bank. Over 300 teams from all Hong Kong tertiary institutions participated in the competition. The Gold award winner scaled even greater heights and won the Best of the Best Award in the Regional Grand Final of the competition.

	In 2004, a team of marketing students won the BRONZE award in the
	Arthur Samy Memorial Fund Business Adminstration Paper Competition organised by the Hong Kong Federation of Business Students. Over 130 teams from all Hong Kong tertiary institutions participated in the competition.

	In 2003, a team of marketing students won the BRONZE award in the
	HSBC Young IT Entrepreneur Awards organised by the Hong Kong Bank. Over 190 teams from all Hong Kong Tertiary institutions participated in the competition..

Professional Recognition
	Graduates can obtain exemptions from the examination of the Chartered Institute of Marketing in the UK.

Career Prospects

	Equipped with a well grounded business and marketing education you will qualify for a wide variety of
	employment opportunities including account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, consumer affairs and protection.

Scholarships

	Students with excellent performance may be awarded scholarships donated by professional bodies.

	In the academic year of 2005/06, our students were awarded scholarships such as AmCham charitable
	Foundation Prize Book Award, CMA & Donors Scholarship, Department of Management & Marketing Scholarship for Hall Residents, InterCham Scholarship, MM Outstanding Fresher Award, Providence Foundation Outward Bound Training Award, The HK Polytechnic University International Students Scholarship and Wing Hang Bank Scholarship.

	Other scholarships included the MM Outstanding Fresher Award, Stephen Kam Chuen Cheong
	Memorial Scholarship (Non-academic Achievement) and the Department of Management and Marketing Scholarship for Hall Residents.

Entrance Requirements (JUPAS)

PolyU's General Minimum Entrance Requirements to Bachelor's degree programmes

PLUS

Grade E in HKCEE in Mathematics or Additional Mathematics

Alternative Entry Route (NON-JUPAS)

	A Diploma (with Credit) in Business Studies or related discipline.

	Applicants with qualifications attained overseas may be considered.

General Enquiries

On Admission	2333 0600

On the Programme	2766 7114

Fax	2765 0611

Programme Leader:	Dr Thomas Leung, BA, MComm, PhD

Deputy Programme Leader:	Dr Ivy Chen, BAcc, MBA, PhD

Email	msmm@polyu.edu.hk

Website	http://www.polyu.edu.hk/mm