As a global centre of excellence in hospitality and tourism education and research, the School of Hotel and Tourism Management at The Hong Kong Polytechnic University serves the industry and academic communities through the advancement of education and dissemination of knowledge. The School of Hotel and Tourism Management is one of the world-leading providers of hospitality and tourism education. It is ranked No. 2 in the world among hotel and tourism schools based on research and scholarship, according to a study published in the Journal of Hospitality and Tourism Research in November 2009.

With 70 academic staff drawing from 22 countries and regions, the School offers programmes at levels ranging from Higher Diploma to Ph.D., and is currently a member of the United Nations World Tourism Organization Knowledge Network.  It was recipient of the McCool Breakthrough Award in 2012 from the International Council on Hotel, Restaurant, and Institutional Education, the world’s largest organization of hospitality and tourism educators.  The breakthrough has been realized in the form of the School’s teaching and research hotel – Hotel ICON – the heart of its innovative approach to hospitality and tourism education.

The 2016 Hong Kong PolyU Winter School developed by the School of Hotel and Tourism Management is an executive development programme for senior hospitality industry managers, and it will be held on 5-17 December 2016. The Hong Kong PolyU Winter School will offer six in-depth modules, which are relevant to the changing business environment, practical in substance, and interactive in nature. The programme is co-organized by the Hong Kong Hotels Association.

Participants who successfully complete each two-day (12-hour) module in the programme will receive a Hong Kong PolyU Winter School^® Certificate.

Hong Kong PolyU Winter School is an annual programme, and participants who successfully complete six different modules over a maximum of three-year period will receive an Advanced Certificate in Hospitality Management issued by the School of Hotel and Tourism Management at The Hong Kong Polytechnic University.

Participants who also attended Hong Kong PolyU Winter School in 2014 and 2015 may apply for the Advanced Certificate in Hospitality Management based on the modules successfully completed.

Luxury Management in Hospitality 5-6 December 2016 ( Mon, Tue ) Prof Denis Morisset ESSEC Business School

Increasing Revenue through Food and Wine Pairing 7-8 December 2016 (Wed, Thur) Prof Jeannie Cho Lee Professor of Practice (Wine) School of Hotel and Tourism Management The Hong Kong Polytechnic University

Managing Organizational Changes 9-10 December 2016 (Fri, Sat) Prof Brian King Associate Dean and Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University Ms Judy Hou Managing Director The Emirates Academy of Hospitality Management

Real Estate Asset Management: Optimizing Hotel Values 12-13 December 2016 (Mon, Tue) Dr Qu Xiao Associate Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University Mr Kavin C. Bloomer Executive Director Head of Hospitality Investing – Asia Pacific Morgan Stanley

Innovation and Leadership in Hospitality 14-15 December 2016 (Wed, Thur) Prof Kaye Chon Dean and Chair Professor Walter Kwok Foundation Professor in International Hospitality Management School of Hotel and Tourism Management The Hong Kong Polytechnic University

Innovation Strategy through Mobile Technology and Social Media in Hospitality Industry 16-17 December 2016 (Fri, Sat) Dr Dan Wang Assistant Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University Dr Iis Tussyadiah Associate Clinical Professor School of Hospitality Business Management Carson College of Business Washington State University Vancouver

Early Bird Registration Fees by 15 November 2016: US$800 (HK$6,240) each module Registration Fees after 15 November 2016: US$900 (HK$7,020) each module

Fees include tuition, modules materials, lunches, refreshment breaks and a certificate of completion.

Sponsorship is available to PATA member organizations.  For more details, please email: foundation@pata.org

All the modules will be held at the School of Hotel and Tourism Management, The Hong Kong Polytechnic University.

Early bird discount registration deadline is 15 November 2016.

A 50% refund will be made for cancellations received in writing before 15 November 2016.  No refund thereafter.

Online Registration

Registration Form Download

For further information and enquiries, please contact

Miss Flora Ng
School of Hotel and Tourism Management, The Hong Kong Polytechnic University,
17 Science Museum Road, Tsimshatsui East, Kowloon, Hong Kong.
Email: flora.ng-ps@polyu.edu.hk      Tel: (852) 3400 2635      Fax: (852) 2356 1390

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