Our Motto: To learn and to apply, for the benefit of mankind.

The above is derived from the Chinese motto, quoted from the great Chinese classic Yijing (Book of Change) and two ancient treatises, one from Han dynasty and the other from pre-Qin times. 

The original Chinese text can be paraphrased as follows:  "Learn every truth and use the knowledge learned to accomplish every task" and "to learn; to serve".

Programmes that are application-oriented and produce graduates who can apply theories in practice. 
Research of an applied nature relevant to industrial, commercial and community needs.
Intellectual and comprehensive development of students within a caring environment.
Dedicated partnerships with business, industry and the professions.
Enabling mature learners to pursue life-long learning.

We recognise and embrace the following values which are fundamental to our success:

People

We value integrity, freedom and creativity of individuals. We take calculated risks. We build teamwork through individual development and by synergistic use of their talents. We provide a caring environment in which students and staff pursue personal and institutional development.

We demand good performance and reward excellence in performance. We encourage innovation, practicality, entrepreneurship, and the pursuit of academic and management excellence.

We treasure the investment the community has made in us and strive to deliver quality results in a most cost-effective manner through a simple management structure, efficient processes, effective "checks-and-balances" and vigorous quality assurance mechanisms.

We, members of the University, are partners in pursuing our shared vision. Together, we are partners of the community sharing common goals and valuing mutual benefits.