About CPA
| Corporate Communications | |
| Marketing Communications | |
| Public Relations | |
| Media Relations | |
| Internal Communications | |
| Graphic Design, Photography and Printing | |
| Reprographic Services |
Corporate Identity Design Manual
About CPA
Vision
Our vision is to deliver services of the highest possible professional standard in support of the University's mission and its strategic plan.
Mission
Our mission are as follows:
- To enhance the brand image of PolyU as a world-class university, excelling in the provision of holistic education, in the creation of knowledge and innovation, and in the knowledge transfer through partnership with the business and professional community.
- To facilitate the marketing of our core activities to local, national and international target audiences in a focused manner with the active participation of the entire university community.
Goals
Our goals are as follows:
- To heighten awareness of PolyU's brand among all key stakeholders.
- To enhance publicity on our achievements, including major research results.
- To step up the presence of PolyU in the local community.
- To strengthen the ties within the PolyU community.
Our areas of work are: