Prof. Gerald Gorn, Chair Professor of Marketing at the Faculty of Business, partnered with Ms Maria Galli from the Department of Economics and Business of the Universitat Pompeu Fabra in Spain to conduct a research study in Hong Kong about the impact of subliminal advertising on people’s perception on a brand. It was found that people’s thinking about the advertised product would be changed by the information in the advertisement that they never consciously see.

In relation, the two researchers co-authored a paper entitled “Unconscious transfer of meaning to brands” which has been named as best article in the Journal of Consumer Psychology in 2011 and has recently been awarded the C.W. Park Prize by the Society for Consumer Psychology. Details>>